1. Far Cheaper and Much More Flexible Than Print Advertising.
The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time.
2. Market Expansion .
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.
3. 24* 7 *365.
No more turning customers away when its time to close shop, putting up a note saying closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours tell them to visit your website for information they are looking for.
4. Increased awareness of products and services
Businesses can now greatly expand their markets, no need to constrain the focus to only the local scene, but by using the Internet, businesses can venture into international and regional markets, with greater ease. This dynamically changes the nature and the marketing activities of some businesses, possibly encouraging the business to expand the diversity of its products and services, to meet these new markets.
5. Add Value and Satisfaction
By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your offering and your customers experience a higher level of satisfaction.
Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain your customers. This will also help them remember you better.
6. Standardize Sales Performance
By looking at which approached / pitches have worked in the past and those which have not, you can produce the ultimate pitch and use it with your website, so that you use it on every customer. No more training of sales people and waiting for them to get a feel for your line of trade.
7. Improve credibility
A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is worthy of their patronage, and won t take them for a ride.
The Internet also allows for Viral Marketing where your website visitors spread positive word-of-mouth about your business - your customers do your marketing!
8. Growth Opportunity
A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.
9. Two-Way Communicative Marketing
Customers can quickly and easily give feedback on your product and/or marketing approach.
10. Cheap Market Research
You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business.
Website statistics show you how much traffic your website receives, how the visitor got to your website and where, geographically, the visitor is from.
E-commerce is business in the online environment. Here all transactions, deals take place over the internet.
E-commerce websites have to exert an image of vibrancy, competitiveness and efficiency. For that a powerful website builder software has to be selected.
The pages have to be search optimized if you want your site to be visible in search engines at a higher position.
Integration of the website with PayPal would help accept real-time credit card processing instantly.
The templates of the site should be designed professionally and there should be space to accommodate catalogues prepared in Excel.
The site has to be integrated with other websites using HTML editor, which involves allotting codes to web pages.
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